TikTok has made a huge impact in a short amount of time. By 2024, analysts predict that the social media platform will have more than 900 million users around the world. A tenth of the population, then, is downloading and using the app.

It’s important for digital marketers to be able to adapt quickly to new platforms, as this requires learning entirely new sets of skills. There is a lot to discover, from developing original assets to gaining insight into a new demographic. To help your company succeed on TikTok, we’ve compiled some tried-and-true strategies.

You should give serious consideration to whether or not TikTok is the right platform for your business before diving headfirst into the platform’s ins and outs of marketing. Due to TikTok’s massive success and widespread impact on popular culture, many marketing teams may mistakenly believe they need a presence on the platform.

To determine whether or not your company needs to pay attention to the TikTok frenzy, start by answering the questions below.

Do you think TikTok might be a good fit for your target demographic?

While the majority of TikTok users are members of Generation Z, a sizable portion also hail from older generations. In the United States, TikTok users are spread out as follows by age group:

10-19: 25%
20-29: 22.4%
30-39: 21.7%
40-49: 20.3%
50+: 11%
So, whether you’re aiming for the millennial generation or the baby boomer generation, you can find success on TikTok. But that doesn’t mean that people in your niche are actively using the service.
Your strategy for marketing on TikTok will benefit from your answers to these questions.

Can you really change things?

TikTok has more than a billion daily video views. Wow, that’s a lot of information. Finding a way to cut through the noise and grab people’s attention is essential.

Users on TikTok are fickle because they can easily move on to the next video. To succeed, you’ll need to carve out a specialisation.

Marketing on TikTok doesn’t have to be complicated or time-consuming, but it does require some expertise. Of course, success is assured if your group possesses the necessary expertise.

Can you handle it?
Unfortunately, many marketing groups have limited means and time to devote to their work. Smaller companies or those with dispersed marketing departments may find this to be especially true. However, if you know what you’re doing, your results from using TikTok marketing will skyrocket.

Find out if you have the time to do TikTok marketing right after you’ve determined whether or not you think your brand can make an impact on the platform.

Posting multiple times a day on TikTok, like many influencers do, is encouraged by the platform’s experts. Posting once a day isn’t enough if you want to build an organic following. Therefore, it is essential to discuss the number of hours per week that can be devoted to marketing on TikTok.

TikTok advertising can be conducted with minimal effort and expense by using a social media management platform that does it all. Thanks to these instruments, it is much less difficult to determine what kinds of content are more successful and why.

Getting Started with TikTok

Confident in your abilities? Learn the fundamentals of using TikTok right here!

Become a devoted user of the TikTok app.
To truly grasp what it’s like to use TikTok, one must immerse oneself in the culture of its users. Immersing yourself in the TikTok community is the best way to learn the ins and outs of the algorithm, the types of advertisements that catch audience eye, and the general vibe of the content on the platform.

Many companies make the mistake of assuming they know what’s trendy without actually using the app themselves, preferring instead to rely on secondary sources like blogs like this one. Yes, there actually is a distinction to be made. The only way to keep your finger on the pulse of TikTok’s ever-changing algorithm is to hear directly from your audience about what they want.

You can rest assured that you and your brand will benefit from your team’s use of TikTok if you use the platform together.

Follow the currents and capitalise

A trend on TikTok can make or break the app. However, they unfortunately alter on a daily basis. Managers must be able to keep up with the app’s rapid pace.

Allow your team unrestricted access to the brand’s account and trust them to post appropriately. The effectiveness of a company’s TikTok account can decrease if its management is slow to approve new videos. Instead, have faith in the expertise of your social media managers to handle the situation.

It’s important to note that TikTok fashions tend towards the bizarre. What makes TikTok so great is how these sounds and filters can evolve into something completely different, almost like a giant inside joke. You might be sceptical of the content your team is creating, but remember that some of the most popular brands on the app got their start by being different.

Adjust your sales spiel

Smart people use TikTok. Because it’s so simple for a user to watch another video on their homepage, you may need to modify your sales pitch to appeal to this demographic.
TikTok is not a platform for pushy marketing. Instead, think long-term and work on spreading brand recognition. If you want to build a dedicated fanbase, you need to do what works to increase video views. This will lead to a rise in indirect sales. The greater the number of views, the greater the number of followers, and the greater the number of sales.