The Debate On Instagram Stories vs. IGTV vs. Reels

Is Instagram Evolving Into a Video-On-Demand Platform? The IGTV vs. Reels vs. Stories argument has taken a turn for the worse.

Large social media platforms cannot bear the sight of one another developing, testing, and launching new ideas without instantly publishing their version of the tool, feed, or platform. As social media becomes increasingly video-centric, Instagram appears to have carved itself a sizable market share with IGTV, Stories, & Reels. However, what is the point of having three distinct video content formats on the same platform & how are they different?

IGTV vs Instagram Stories vs Instagram Reels

1. Instagram Television (IGTV)

Instagram’s YouTube is IGTV. It’s a space for individuals to share edited, high-quality videos in extended formats of up to ten minutes. You may access the app directly or via your Instagram account. One significant distinction between YouTube and IGTV is IGTV’s vertical orientation, which appears to be preferred by the selfie culture. Another critical difference is that verified profiles on YouTube could take up to 12 hours to submit, but uploading a video to Instagram’s IGTV is significantly faster.

Advertising on IGTV

While IGTV is not a direct rival to YouTube, it is a somewhat capable video platform on its own. If you can generate content that is appealing to your audience, keep it brief and add links that promote your marketing goals. Additionally, with a plethora of excellent video production tools available for download, it’s easier than ever to create professional-looking IGTV videos. On top of that, you could also buy IGTV likes to increase the opportunity to gain newer audiences. Additionally, you may reuse IGTV content and post it on Instagram Stories & other platforms. 

2. Stories on Instagram

Instagram Stories are short-lived posts that can be images or short videos accompanied by text or other special effects. Any of these ring a bell? That is correct! Snapchat. Instagram Stories is the social media platform’s reaction to Snapchat. Hashtags, polls, and countdowns all contribute to the dynamic and triumphant nature of IG Stories as a video marketing and engagement tool.

Marketing using Instagram Stories

With the slightest bit of originality, stories make it simple to interest your audience. You have 15 seconds to capture people’s attention. Add a fun poll or a memorable hashtag, and you’ve created brand awareness & an engaged following! Still on the fence about whether or not to use Instagram Stories in your marketing strategy? Consider the following list of advantages and disadvantages of Instagram Stories for the business.

3. Reels

If you’re familiar with the trend of emulating Snapchat & YouTube, you could predict that the next platform to mimic is TikTok! Instagram Reels is a 15-second video stream where users may make people laugh, demonstrate a talent, or advertise their business. While Reels is a relatively new social media platform for video marketing, it hasn’t created the same splash as TikTok; in fact, most Reels videos are essentially TikTok reposts.

On IG Reels, marketing

While Reels is unlikely to attain the same level of success as TikTok, it does provide an excellent marketing opportunity. Reels enables users to produce content that showcases a product rapidly, takes viewers behind the scenes of your business culture, or displays the value gained by your consumers and clients. They’re effortless to produce directly on the platform, or you can utilize video production applications to create something unique! You may create exciting content and buy reels views for Instagram that expose your business to the right audience! Do you want further information about Instagram Reels? 


When it pertains to IGTV vs. Reels vs. Stories, every platform provides something unique, and you should evaluate your audience and personal taste. According to the 2020 Social Media Marketing Report, 38% of marketers use Instagram Stories, compared to 26% who use IGTV. While Reels is too young to be included in the 2019 report, we do know that Instagram’s existing reach will almost certainly propel.

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