One’s social media strategies are the lynchpin of their digital marketing and brand expansion efforts. To get the most out of your social media accounts, you need to tailor your content strategy to each platform you use. Here are 8 emerging tendencies in social media to watch out for in 2017:

The popularity of audio-only content is growing

Increased use of social-audio platforms like podcasts, Twitter chats, and others is predicted for 2022. Brands and businesses are starting to recognise the importance of audio content, especially social audio, as a result of Facebook’s Live Audio Rooms. Seventy-four percent of businesses plan to spend money on audio content this year, per the findings of a survey by Hootsuite on social media trends in 2022. To broaden their reach and improve their reputation, businesses will likely put a lot of effort into building podcast and other speaker-host audiences. Buzzoid is just one of several Instagram growth services that will still be useful in 2022.

Markets in the Social Sphere

The practise of “social commerce,” or the sale of goods and services solely through social media sites, is expected to grow in popularity in 2016. Though social media platforms like Instagram, Pinterest, Facebook, and others have been used to sell products in the past, it is anticipated that this practise will become increasingly commonplace in 2022. Taking advantage of this trend is beneficial for any company, but especially so for smaller ones looking to grow their customer base. Millennials are more likely to use social media than search engines like Google or Bing to learn about a brand, according to Hootsuite’s Digital 2021 Report. The use of an Instagram hashtag (and other popular social media hashtags) by brands and influencers to increase exposure and reach is nothing new.

TikTok’s Persistent Appeal

TikTok’s viral, user-curated nature makes it inevitable that the platform will see even greater growth and increased brand marketing and advertising spending in 2022. With over a billion users, robust live-streaming capabilities, and robust social commerce features, businesses that use the sponsored post feature and track viral trends to increase product visibility will continue to find it a fruitful way to increase their customer base.

Influencer Marketing

TikTok’s meteoric rise in popularity guarantees that influencer marketing will only get bigger. Companies would be wise to take advantage of the growing number of influential viral creators on social media who have built up sizable followings and devoted fan bases without having to resort to more expensive and less direct forms of advertising. When compared to conventional advertising methods, working with a large number of smaller, more specialised influencers who reach an audience interested in your product yields much better results. Figuring out whose audience will respond the most to your product will make influencer marketing one of the most successful strategies.

Five Reasons Why Social Media Has Replaced Traditional Methods of Contacting Customers
There will be a growing need for social media customer service as more people start using public social platforms like Facebook and Twitter as a replacement for search engines to learn something new. Using personalised direct messaging and replying features on all social media accounts will be very important in reinforcing business success.

Social Media Recruiting

The modern trend is to advertise internship and job openings on social media platforms. E-commerce businesses are always on the lookout for young, tech-savvy individuals who are fluent in the ins and outs of various social media platforms like TikTok, Twitter, Instagram, and Facebook. When you advertise for new team members on these sites, you’re more likely to get responses from people who have a firm grasp on social media’s inner workings and the tools that will help your content reach and engage your target audience.

Mini-Videos

Keeping an audience’s interest over longer periods of time requires changing to bite-sized chunks of interesting content as attention spans get shorter among the younger generation. Facebook users on desktop computers spend an average of 2.5 seconds on any given piece of content, while mobile users spend an average of 1.7 seconds; these numbers are even lower for younger users. The time limit of a few seconds to a minute can seem restrictive, but if done correctly, will be a surefire way of attracting the attention of new customers and users of your product or service on Instagram, Facebook, and even Twitter.

The popularity of LinkedIn continues to rise

Organizations can benefit greatly from using the site to share useful information and keep up with trends in talent acquisition. Furthermore, there is even a possibility for virality and popularity as an influencer or brand on the platform as it continues to grow. Getting started before LinkedIn becomes more widely used is essential.

Conclusion

The eight trends we’ve covered are what social media will look like in the future, so it’s in the best interest of businesses and brands to get used to them as soon as possible.