Social media is only one of many methods for increasing website traffic and acquiring new clients. Using a number of different sales channels during your Black Friday event increases the likelihood that you will make the most of the opportunity. So what exactly is the return on investment (ROI) of social media? If you’re in it for the long haul, you should expect a better return.

We frequently hear that social media is essential for increasing people’s familiarity with a brand, but that it is not very useful for moving buyers farther up the sales funnel. This method completely disregards the fundamental characteristics of social media. Building relationships and participating in meaningful exchanges are at the heart of social activity.

And what could be a more effective method of making sales than cultivating and fostering relationships?
Using your social media presence in order to pre-sell potential clients and have them prepared to make a buy at every level of the sales funnel is an example of leveraging your social media presence. You may do this by ensuring that you are not just visible to the people you are trying to reach, but also trustworthy in their eyes.

If you want to utilise social media to improve sales over the long term, you need to make sure that customer service is incorporated into your continuous marketing activity. Otherwise, you won’t be able to use social media to achieve your goal.

As soon as you publish that interactive video demonstrating your brand-new product or service, you must be ready to engage in conversation with your target audience. Explain everything to them, provide them all the information they need, and reassure them that they can put their faith in your brand.

Social media is beneficial at every stage of the sales funnel; its benefits do not end with raising brand recognition. When it comes down to making that sale, it may also be a terrific tool to have in your arsenal.

The following are some strategies you may use to leverage your presence on social media in order to establish sustainable sales funnels:

Increase website visitors by using sponsored social media

Using social media as a sales-driving strategy may frequently be a cost-effective option for owners of small and medium businesses.

But, if you want to leverage key social platforms to enhance sales, you should secure a budget for social advertisements before you engage in content production. This is important to do in order to avoid losing money. Unless you have a content piece that really explodes like a fireworks display under your sleeve, your organic reach on Facebook is basically nonexistent. Because it takes a lot of work to produce high-quality content, including financial backing for your articles in your marketing strategy so that they may be seen by real people should be an obvious choice.

The most common aim for online marketing efforts on social media is to raise brand recognition. You need to make an investment in sponsored social media if you want to make a name for either your online store or your traditional storefront and you can’t ignore social media (which you also shouldn’t). Yet, an increasing number of firms are integrating social media into all stages of their sales funnels.

Conversations are the key to cultivating customer loyalty

Make sure that you are watching the conversations that take place around your social advertisements as you are learning how to increase the number of conversions that your ads generate. People could have specific inquiries about the discount you are offering before they choose to proceed further down the sales funnel. This is especially likely if you are providing the discount.

Set up a variety of automoderation criteria to ensure that you have provided answers to all of the pre-purchase inquiries.

Even if you need to offer a more detailed response at a later time, you can ensure that no question is ever left unanswered if you handle it in this manner.

It will also aid in developing a good relationship from the beginning, as clients will appreciate the fact that you thought ahead of their inquiry and anticipated it. This indicates that customers may anticipate receiving high-quality customer support farther down the sales funnel!

Provide support to customers through the use of direct communications

It is only natural for customers to look for a way to communicate directly with companies through direct communications. To them, the fact that you are active on social media signifies that you are giving an additional point of contact via which they may send you their inquiries and complaints. In point of fact, it is frequently preferable when they do so, as this helps to firmly establish your one-on-one connection and prevents any concerns from being brought to the attention of the general public.

The management of comments beneath both organic and sponsored articles across all of your social media channels, in addition to providing a prompt response to direct messages, sounds like a lot of work. To make your life simpler, you should use a social media management platform that enables you to handle all of your chats from a one location.

Take care of reviews from customers

Reviews provide a further point of reference that will illustrate the credibility of your brand to customers as they progress through the various stages of your sales funnel.

It’s common knowledge that word-of-mouth advertising is the most effective form of marketing there is. Nevertheless, this may get more challenging when individuals read online evaluations since it is difficult for them to determine which reviews are genuine and which ones are “placed” by the marketing team.

Once again, social media may be used to your benefit in this situation. Consumers are more inclined to place their faith in the testimonials posted on social media platforms since these evaluations give the impression of being more genuine. Hence, if you have consumers who are satisfied with your product or service, soliciting positive reviews from those customers might be an excellent approach to counteract the thoughts that are less favourable.