You can significantly expand your reach and clientele with effective social media advertising. But are you making every effort to ensure that your social media marketing approach will bear fruit this year? Use this fast guide to guarantee service to your clientele, your reputation, and your bottom line.

Automation

You can’t possibly upload every piece of content separately while still making sure you’re reaching your intended demographic. Marketing automation tools, such as Sprout, Buffer, and Hootsuite, to mention a few, simplify the procedure so that you always have a comprehensive look at your active online presence without draining the time of your team members.

Authority

If you want to make the most of social media to connect with current and new customers, you need to establish yourself as a thought leader in your field. Establish your company as a go-to resource by actively participating in industry conversations and producing engaging information on a regular basis. This is where LinkedIn posts shine. Making new content on a regular basis will keep your brand in your audience’s consciousness.

Diversify

If you haven’t done so before, resolve to increase diversity in 2016. In today’s connected world, missing out on your intended audience because you’re not present on a network is a huge mistake. After establishing your company’s presence on Twitter and LinkedIn, you may be prepared to move on to Snapchat and Pinterest.

Content

You shouldn’t just make sure you’re present on all the big platforms; you should also tweak your content to play to each one’s unique strengths. Snapchat and Periscope, in contrast to Twitter, thrive on real-time, timely updates, so keep that in mind when strategizing for those platforms. Keep the reader in mind at all times and provide them with relevant content. Don’t monopolise the conversation with promotional offers, no matter how alluring they may be.

Integrate

It’s crucial to remember the importance of keeping your content unified across all of your marketing channels and platforms. This doesn’t mean you shouldn’t create material specifically for each network; rather, it means you should make sure that your content is tied to your overall business objectives so you can see where your efforts are paying off and where you might need to try something new.

Identity Theft and Imitators: Something to Keep an Eye Out For

You’d be amazed at how often companies have problems with imposters on the internet, yet the practise is as ancient as marketing itself, stretching from the days of fake phone calls to the advent of fake Twitter accounts and beyond.

One such example is our partnership with a nearby fast food outlet that only serves a small radius around its locations. Some angry customers were left wondering where their purchases were when a con artist offered to bring their food even further than normal, for an extra few dollars in “delivery fees.” The situation was thankfully resolved with a brief explanation… Nonetheless, it did make me feel a little off for a couple of days.

Don’t freak out if you see your brand name or likeness being used in a malicious way on social media. Not right away, at least. Follow the social media platform’s reporting procedures for the page or profile in question, and have your identification documents at the ready. If you feel it’s necessary, issue a statement to your supporters about the occurrence to reassure them that you’re handling the situation.

Measure

Once again, analysing your social media marketing is possible with the help of platforms like Sprout and Buffer. However, you shouldn’t stop at just gauging the success of your approach; use the data you collect to also evaluate and adjust your initiatives.

As a social media marketing agency, we are available to discuss your social media needs and help you develop a successful social media marketing strategy in greater detail with our team of digital marketing specialists.