1. It takes a lot of time to put together material.

You could assume that writing brief content requires little effort. It’s not hard to make your argument in a lengthy paper, but it may be challenging if you’re forced to use a limited character count (as may be the case on a social media site or due to engagement best practises).

In order to further promote webinars, podcasts, and the films we produce, our social media manager will frequently make accompanying graphics.

Consider the additional work involved in creating video content, which includes planning, practising, filming, editing, subtitling, scheduling, and finally posting.

2. Analytical thinking is essential for many social media jobs.

Working in social media needs you to be fascinated with statistics, despite what many people in other fields would think.

There is a lot of uncertainty about whether social can even be monitored in the same way other digital channels can, given the difficulty of doing so in the past.

But, you can easily monitor social media analytics, return on investment, and which contacts engage with your messages by linking your social media accounts to your customer relationship management database. You can now track the results of your social media efforts to see which content generates the most interest and ultimately the most business.

3. Third, I have several responsibilities as a social media manager.

In my role as manager of social media, I divide my time between:

• A question for the strategists: which posts are generating the most engagement? Where was the variable that caused such a large difference in response between two postings that were otherwise identical? For every time something does work, I have to wonder why, and the same goes when it doesn’t.
• As the social media manager for our company, I am also responsible for writing engaging content for both our corporate and employee advocacy brands.
• Whether a content creator, video actor, playwright, or producer, your skills as a storyteller will be put to the test as video becomes an integral component of your social strategy.
• Scheduler: Maintaining the ideal proportion of social content mix necessitates careful consideration of when, what, and how often to post certain pieces of information.
• As the Community Manager, it is my responsibility to monitor what people are saying about and to us across all social media platforms in case a consumer has an issue or the brand is mentioned. At every turn, I must interact with our clientele and guarantee a satisfying encounter.
• Analyst: As noted, it is my responsibility to monitor analytics and report back to the content and marketing departments on how certain pieces of material performed on social media.

There is a great deal of responsibility that comes with serving as a company’s official spokesperson.

4. One thing is to uphold a reputation you’ve built for yourself.

It’s one thing to represent your own brand, and quite another to write social media postings under someone else’s name.

There is pressure to get things right on social media, where even a small misstep can cause a major backlash against a company.

When dealing with a sensitive subject, more force is used.
Thinking about who you’re writing for might help you keep your “character” consistent when blogging on behalf of your company (or your employer). Where is the message? So, what is it that people really need to hear? What kind of response do you expect from them once they read your message?

After you’ve got it down pat, you’ll be good to go.

5. I am forever putting things to the test.

I have to try out a lot of different things before I can determine which ones work and which ones don’t. If you write a blog in the middle of the day, it may not garner as much attention as one published first thing in the morning.

While restricting users to a specific number of emojis may be successful on Instagram, it falls flat on LinkedIn.

Then there are the routine algorithm changes implemented by each social media platform, which means we have to start over again and figure it out.

An effective social media manager is someone who is willing to take calculated risks while also routinely evaluating the efficacy of their efforts. What works today may not work tomorrow, and there is no room for complacency in the world of social media.

6. Six, I can’t succeed without extensive knowledge about this product.

Being an expert in the product is crucial to my role, and I imagine it is for many others as well.

I can carefully create each message to respond to the value our brand gives to customers because I know where our brand delivers value and where their pain spots are.

I need to think about the value that each post provides to our followers, customers, and potential consumers, as well as where our brand provides value in general.

After all, there’s no use in contributing to the content industry if you aren’t improving it in some way, otherwise known as providing more noise.

7. Seven. Life is one long race

Parties go on and on and on.That’s not how the world works in digital marketing, where I live and where anyone else working in the field should view the world as well.

It’s simple to feel behind the eight ball when new demands are constantly being placed on your time.

Takeaways

Marketers are beginning to realise that social media is an integral part of their strategy and that simply assigning an intern to “do socials” isn’t enough.

The role of a social media manager is expanding as we shed these outdated notions. More accounts are being updated, new content types are being developed, and more global digital strategy efforts are being joined.