The Importance of Coordinating Your Social Media and Content Marketing Efforts
Are you happy with how well your social media and content marketing efforts mesh together? How happy are you with the outcomes of recent marketing initiatives?
Or are you having trouble making an impression like so many other companies?
If you’re struggling and looking for some guidance, don’t worry.
In order to maximise the impact of your business’s marketing efforts, this article will explain methods for harmonising your company’s social media and content efforts. Have a look below to find out more.
A case for coordinating your social media and content strategies
Most startups employ a single marketer at first. As such, he or she will be responsible for overseeing all facets of the marketing strategy across all applicable platforms. This individual, who is generally the company’s creator, will have a firm grasp on the ideal means of conveying their message.
The number of employees responsible for marketing expands in tandem with the organisation. When a company grows, it often diversifies its marketing efforts across many platforms.
What you just said is fantastic news. That has the potential to be problematic, though.
There is a risk that your company’s brand voice and visual identity may be watered down when several people contribute to content creation. This might happen if you produce and distribute content that is irrelevant across several marketing platforms. Or perhaps there is a significant visual disparity between the channels, despite the fact that you are using the same content for both.
Having to deal with such issues might leave your audience perplexed. Most of your clients probably use more than one method of interacting with your business, and when they switch between them they find a disjointed brand.
Develop a distinct tone for your brand
Your brand’s voice is the tone and style of all official company correspondence. This document establishes the tone of business communications.
You need to have a distinct corporate “voice” to succeed. It’s a useful tool for ensuring that everyone on your marketing team is on the same page whenever they work on content for any of your company’s marketing channels.
Sort up your appearance
Customers will respond better to a consistent visual brand identity when it is presented alongside a consistent brand voice.
A company’s visual identity is its public persona. It’s the pictures and colours you employ to represent your company in promotional materials. Images should be consistent with the brand message and used consistently across all channels of communication.
A poorly thought-out marketing strategy is one in which the brand presents a varied visual aesthetic across its various platforms, such as Facebook, Instagram, and its website.
Have an organised plan for promoting your product
Establishing a clear brand identity will help you maintain consistency in your writing. Doing so will aid in creating a consistent brand identity for your content across all distribution platforms. It also ensures a more unified strategy, so customers know what to anticipate from your company’s promotional and sales materials.
Developing a content marketing calendar is the next step for harmonising your social media and content promotion initiatives. You may choose whatever messages or pieces of material you wish to spread across various platforms, and then do just that. To promote a new blog article, for instance, or a social media contest, etc., you can share relevant information from your site.
It’s simple to set up a system to coordinate your marketing activities across many platforms.
Create blog posts based on what others are talking about on social media
Creating fresh, interesting material isn’t always easy. On the other hand, I will share some helpful guidance with you. The greatest method to find out what your consumers want is to ask them directly.
Polls may be a “springboard for material” when handled appropriately.
Polls on Twitter, for instance, can have up to four possible replies. Creating aesthetically beautiful polls is another thing Facebook can help you do.
The data you get from your social media polls may then be used to populate your website. Email marketing is a great way to gain more eyes on your content and increase your readership. You must, however, employ subject lines that will entice recipients to click through and read the emails.
Voice and visual coherence aren’t the only things you should check for.
You need to use all available avenues to get the word out about your company.
Both the material you create for your site and the content you distribute on social media should adhere to a consistent approach. Making sure the material you provide is consistent across all of your platforms is a great way to establish norms for your audience.
Don’t take it to mean you’re done making adjustments to the material. Nonetheless, you should adapt it for the publication medium.
Make use of retargeting
As annoying (and even frightening) online adverts might be at times, they do have a marketing function.
Retargeted advertising are advertisements directed at visitors to your website who did not make a purchase the first time around. In fact, just 2% of people who arrive at a website via a click really buy something on their first visit.
If you want to increase your conversion rates, retargeting is the way to go. Such “lost consumers” might be enticed to come back and make a purchase by reconnecting them with your business through various channels, most notably social media.
After coordinating your social media and content marketing efforts, measuring results is essential. Provide a standard for comparison. Focus on revenue rather than insignificant indicators like number of pageviews or Facebook likes. Your company’s success or failure is determined on its sales.
The effectiveness of your content marketing and social media initiatives will be measured by how well you can track the sales funnel before and after adopting them. You may easily find out if your new marketing efforts have been successful by doing a comprehensive review. Instagram users who go over to your website and make a purchase are a good indicator of the success of your campaign.