The numbers always tell the story, giving that extra push to well-planned and executed marketing strategies.

You can only learn how successful your social media campaigns are by tracking their progress.

With the proliferation of social media sites, it’s more important than ever to have an effective social media analytics tool in place to monitor your campaigns’ efficacy, identify your target demographic, and determine which networks are best suited to your brand’s needs.

Statusbrew

Statusbrew is a leading analytics tool for social media that can be used to examine online discussions pertaining to your company. With its 180+ metrics, it provides in-depth social analytics that can help businesses better understand their customers and target audiences on social media.

Conversations happening on social media can be monitored in real time, allowing you to spot trends and other insights hidden in the data. Its social listening solution keeps you abreast of developments in your field as they happen.

Major Characteristics

Collect and examine masses of information from various social media outlets like Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, Google My Business, and more.
You can get a comprehensive look at your social performance with over 180 available metrics.
Construct reports from scratch or use one of the many available templates.
Transmit real-time data to your team and clients via export.

Talkwalker

Talkwalker Is The Best Tool For Creating Useful Insights And Industry Benchmarks.
The goal of Talkwalker Analytics, a social media analytics and monitoring platform, is to promote brands, boost customer engagement, and ultimately, boost revenue.

Teams can use Talkwalker Analytics to analyse their content across multiple mediums, including the web, social media, print, and broadcast media. You can save time and effort with the program’s automatic report generation and dissemination, as well as its assistance in analysing text and visual content. It has a centralised data intelligence platform that provides a personalised dashboard and guarantees data integrity.
The goal of Talkwalker Analytics, a social media analytics and monitoring platform, is to promote brands, boost customer engagement, and ultimately, boost revenue.

Using Talkwalker Analytics, groups can consolidate the analysis of their digital, social, print, and broadcast media content into a single, easy-to-use interface. It saves time by automatically creating and distributing reports and aids in analysing both textual and visual content. It has a centralised data intelligence platform that provides a personalised dashboard and guarantees data integrity.

Cons

Filtering is a complicated addition.

Iconosquare

Iconosquare Is The Best For Creating Reports For Multiple Accounts, But Its Tagging Function Is Flawed.

Iconosquare is an approachable analytics platform for social media that can be used to improve a business’s or a team’s visibility across multiple platforms. It is easy to use for scheduling and managing posts, and it compiles all relevant analytics in one place. This data provides insights that help companies improve their digital advertising and customer engagement.

Iconosquare users can expect to connect with their ideal audience on social media sites like Instagram, Facebook, TikTok, LinkedIn, and Twitter, and have fruitful conversations with them.

Pros

Detailed, real-time analytics on your social media activity, such as the number of new and lost followers, the number of comments on your posts, and the success of your hashtags.
Allows you to see on a local, national, and international scale exactly where your followers are originating from by using geolocation services.

Review important data about your target market, including demographics like age, gender, and language.

Cons

There is no “paid” and “organic” result partition.

Integrate the PC’s post scheduling features

The Best Tool for Making Unique Dashboards is DashThis
By automatically generating visual reports from Google Analytics data, DashThis helps marketers save valuable time. An even more user-friendly dashboard generator than Data Studio.

They provide customizable dashboard examples that you can use with your own data. The colour scheme can be modified to better reflect your brand. In addition to Google Analytics, DashThis also integrates with Google Ads, Facebook, Instagram, Google Search Console, and more, allowing you to access all of your reports in one convenient location.

Pros

Covers marketing data from a wide variety of channels, such as pay-per-click (PPC), search engine optimization (SEO), social media, and more, and provides pre-built report templates for a variety of industries and use cases
Data sources and users are unrestricted across all pricing tiers.
Predefined widgets for each data source you select Intuitive drag-and-drop UI that’s easy to use Connects with 36+ marketing tools Generates shareable URLs for dashboards Integrates with popular tools like Google Analytics, SEMrush, Facebook Ads, Search Console, MailChimp, and more

It may be incompatible with some of the more obscure programmes.

One person may not need more than three dashboards.

There is no trial version available.
Best in Social Standing If You Want to Automate Your Own Reports
Users of Social Status can automate and preschedule the generation of reports in a number of common file formats, such as CSV, XLSX, PDF, PowerPoint, and Google Slides. White-labeling allows digital agencies to create report templates that fit the needs of their clients and then brand those reports with their own logo and colours.

The report templates can be modified on a per-client basis as well. Paid and organic data can be analysed separately. Competitor analysis and influencer marketing metrics are also included.

Pros

Live dashboard for intra-campaign analysis and real-time view Ads Analytics for tracking and reporting on paid social campaigns Custom reports allow agencies to completely customise their report templates

Cons

“No time-management tools”

There aren’t any social media monitoring tools

Conclusions and Suggestions

Since social media’s significance cannot be overstated, it’s crucial that accurate data be handled, and social media analytics tools provide the ideal platform to do just that. You can save a lot of time, effort, and energy by using the right social analytics tool. Whatever it is you want to accomplish in business, you can do it.