How To Set Budget For Social Media Marketing

January 31, 2023 by No Comments

In 2011, researchers surprised the world by reporting that the average person reads the equivalent as 174 newspapers every single day.

The Internet of Things (IoT) and increased mobile phone penetration may have increased this figure even further in recent years. For what reasons does this matter? And it means fewer people are paying attention to your ads, which could have an impact on how successful they are.

It’s not simple to get noticed among all the marketing noise. Research, planning, cost awareness, and ROI calculation are all necessary (ROI). Without funds and a well-planned budget, none of it can happen.
Just how much is everybody else dishing out?

According to the most recent CMO research, social media marketing accounts for 12% of companies’ total marketing budgets. When compared to the inaugural survey year of 2009, this represents a growth of 3.5%. It is anticipated that in the next five years, marketing spending will account for 20.5% of company revenues.
The allocation of these resources is contingent upon the nature of your online strategy and the demographics of your intended audience.

You can allocate some of it to sponsored adverts, some to graphic assets (photographs, movies, GIFs, and etc), and so on.

Your standing in the market, of course, is a major consideration when drawing up a financial plan. Spending plans require extra consideration at the outset. It can be difficult for new businesses to put aside a sizable marketing budget, but doing so is essential.

Investors, bank loans, business mortgages, short-term loans, and company credit cards are only some of the options for securing funding for a company.

How should we divide up the funds?

Companies are spending money on social media for the following reasons, according to the survey’s most important findings:

Marketing objectives include: increasing exposure for the brand; drawing in new consumers; selling more of the company’s existing products or services; and keeping the ones you already have.

Brand development, new customer acquisition, and existing customer retention are the top two of these four factors that have the most effect on business outcomes.

The introduction of novel products and services is usually helpful in accomplishing the aforementioned three objectives.

Businesses can use social media marketing for a variety of ancillary purposes, including brand promotion (via means like coupons and sweepstakes), market research, expanding reach, discovering untapped product niches, and refining existing offerings.

Methods for Setting a Social Media Marketing Budget:

How should we decide which platform to use?
According to the marketers at social media marketing firms, Facebook and LinkedIn are the two platforms that have the greatest positive effect on performance and return on investment more than any others.

Facebook’s massive user base of over 2.2 billion people makes it possible to reach a wide variety of people by posting and marketing everything from photos to videos.

However, LinkedIn’s focus on professionals makes it a natural fit for business-to-business marketing, despite its smaller user base.

Instagram and Snapchat’s primary appeal is visual, and they are particularly effective for reaching a younger demographic through digital marketing.

It is important to consider both the product you were selling and your intended market when deciding how much money to allocate to each of these strategies.

Types of Investments in Social Media

A company’s social media marketing budget should be split between five primary areas:

First, there’s content creation, which accounts for the time spent by freelancers or in-house staff members writing, creating, and designing content, as well as any fixed costs incurred (like those associated with video manufacturing or stock photos).

Freelancers are typically paid by the project, while in-house workers are compensated on an hourly basis.

Second, a content calendar can be used to estimate the cost of paid social advertising, such as native or boosted posts. You can get a better sense of the overall spending situation if you set limits on a “per day” basis.

Thirdly, we have’social engagement,’ which accounts for the time and money spent by workers responding to comments made by customers.


The use of tools and software for monitoring social media automation, and other purposes is not cheap. To better understand this field, we can divide it into monitoring, making plans, scheduling, research, and automation.

Rewards, discounts, and other forms of special offer are often advertised and promoted through social media, which adds another category of costs to the mix: promotion and contests.

In these conditions, it is difficult for companies of all sizes to set and stick to a social media budget.

The problem is that, because of the wide variety of objectives and requirements, no universally applicable pattern can be identified. This article, however, can be used as a template that you can modify to fit your specific circumstances and end goals.