Marketing Your Business With Instagram Data

Instagram is a great way to connect with like-minded people and motivate others to take action. In addition, Instagram gives companies insight about their audience, which can be used to better tailor their marketing efforts.

Users with a business profile on Instagram may see some basic data at no cost thanks to the Insights feature. Instagram users can pick from several different analytics programmes. With this manual and your organization’s objectives in mind, you can pick and choose which Insights metrics are useful and which can be safely ignored.

Measure what matters.

Now that you have the Insights module set up, you can begin analysing your data.

Instagram’s Insights analytics platform provides data in five distinct types: account-level, post-level, follower-level, story-level, and Instagram Live metrics. The first three will be discussed in this essay.

Analyses of past posts

You can see how many times each of your images, videos, and carousel posts were liked, commented on, saved, viewed, and engaged with throughout the time period you specify.

Take some time to analyse the performance of your posts using various indicators. Seeing how your previous posts are received will provide you insight into what kinds of content your audience enjoys most.

You can fine-tune your Instagram approach by utilising both the information for individual posts and the analytics for your followers. You may learn a lot more about your audience’s tastes and how to cater to them when you look at the two groups combined.

Stats based on a user’s following

One of the most useful insights for shaping your Instagram content and messaging is the platform’s statistics about your followers.

There is a tally of current followers and the amount acquired or lost over the past seven days at the top of the screen. Because Instagram only displays trends from the previous week, you’ll need to either use a more robust solution or be very careful to store data every week in a different location, like a spreadsheet.

Followers are broken down by gender and age range below, then the top 5 cities and countries where your followers are located are shown.

So far, we’ve just seen some very basic information on followers, which may or may not be promote your business. Followers – Hours – Days distribution may be found at the very bottom of the followers page and is likely to include some very useful information.

You can find out when your Instagram followers are most active by looking at the distribution of their activity over hours and days. This statistic will help you maximise the impact of every post you make on Instagram for commercial purposes, regardless of your ultimate goals or motivations for doing so.

Applying Metrics

You want as much buzz as possible for a new product or an important announcement. If you know which days your followers tend to be most active, you can schedule your promotions and other activities accordingly.

“The day metric is particularly useful for teams or when you have more than one person working on content creation and posting to Instagram,” explains John Rampton, inventor of Due and Calendar. By leveraging the data to establish due dates for content creation, your team will have a quantifiable, data-driven decision making framework on which to base their work.

It would also be quite helpful to know when time of day your followers are most active. Since management tools like Buffer don’t let you schedule and share posts in advance, you may instead look at daily peak hours and schedule content sharing reminders accordingly.

For a moment, let’s put our focus on the real world. Say you’ve been using Instagram to promote your brand line and you’re curious about your progress over the past six months.

If spreading the word is your objective, track how many people saw your profile, followed your links, and how many times they were clicked.

In contrast to impressions, reach will tell you how successful your postings have been in meeting your objective of exposing your brand to new audiences. The amount of individuals that click on your profile to learn more is a good indicator of how effective your material is at achieving your aim. Finally, the number of times a certain link is clicked can provide data on how well your account is converting followers into visitors to your website.

All you need are the profile-level metrics Instagram provides to deduce this fundamental flow of insights. Complement your post-based performance with this to learn where you’re succeeding and where you’re falling short on the platform.

Concluding remarks

Businesses may use Instagram Insights to gain insight into their audience, make adjustments to their content, and set up decision-making infrastructure within the app. It’s important to think about the company’s goals and use the appropriate measures for tracking progress.

While Insights might be helpful for learning the basics of Instagram statistics, it’s by no means comprehensive. You should start investigating topics like hashtag performance and trends over longer time periods after you have a firm grasp on the basics of what may be tracked. In order to maximise the results of your time spent on Instagram, you should think about employing a service like Owlmetrics.