No of your product or service, social media is now a crucial tool for expanding your brand and maintaining your bottom line.

The marketing potential of social media platforms is vast, and these sites are always evolving to accommodate new features and trends that can be used into advertising campaigns.
When discussing dynamic platforms, it would be a shame to leave out Instagram, which is the second most valuable social channel for marketers in terms of return on investment (ROI).

But with the global pandemic, is it possible to increase brand interaction on Instagram while staying in bed?

Before we dive into how to use Instagram during a crisis to maintain your marketing strategy, it’s important to cover some groundwork.

Why is Instagram different from other marketing channels?

Instagram is yet another social media platform, so what makes it special? That’s a wonderful question since you can’t make the most of anything, even your own abilities, until you have a firm grasp on what makes it special.

Any company worth its salt understands that optimising its sales process to increase conversions and profits is mission critical.
Many of your potential prospects are probably already on Instagram looking for your products or services, but getting in front of them might be difficult. Let’s gain a feel for the ideal approach to Instagram marketing so that we can crack the code.

Can You Describe the Ideal Marketing Strategy for Instagram?

A brand’s Instagram marketing strategy is an all-encompassing plan for promoting its products and services on Instagram, with its own unique set of objectives, tactics, and procedures. Instagram’s visual-centric focus makes it a useful tool for business owners in a number of ways.

• Using captivating narratives to showcase their work ethic and environment.
• Sharing visually appealing photographs and videos of their offerings with concise stories helps businesses connect with new customers and strengthen relationships with existing clients.
• Creating a network to increase brand recognition.
• As a means of disseminating company announcements and relevant industry data.
• To increase consumer devotion to the brand.

Instagram has quickly grown from a simple image-posting tool to a dominant lead magnet for businesses, thus effective marketing on the platform goes much beyond task-based activities like uploading graphics or videos.

Let’s learn how to make the most of this medium in these unprecedented times, turning the bane into the boon, and attracting as many prospects as possible:

Your Instagram bio should always be fully completed

Your Instagram business profile is the first step in attracting your ideal customers, and it all starts with a compelling description of your company and its offerings.

How Should I Structure My Instagram Bio?

The following three items are required for every Instagram profile:

a) Your profile photo should always be a professional headshot that relates to your line of work. Your company’s mascot, logo, and any images or logomarks (logos without text) associated with your products all fall into this category.

Make sure whichever one you pick can attract more people to your profile. One of the unusual media behemoths, Darling Media, is represented online by a profile emblazoned with the company’s emblem.

Exercise Caution When It Comes To The Instagram Profile’s Visual Elements, Including Colour Scheme And Fonts

Instagram users must have a keen eye for aesthetics in order to succeed on the network. With this in mind, using a consistent colour scheme and typefaces is even more important on Instagram, where developing a brand identity is a key to attracting and retaining a loyal following.

If you can establish rapport with your target audience by using aesthetically beautiful colour palettes and font styles, they won’t mind if the occasional story or feed fails to impress them.

Make Sure You Have Perfect Instagram Captions

You might be wondering why you should bother optimising your captions for Instagram given the app relies so much on visual content. It’s crucial to identify suitable alternatives to posting awful captions on Instagram because your photos might not always attract your target audience.

a. Setting the scene for your photos.
b. Show the human side of your brand by having direct conversations with potential customers with customised captions.

When captions exceed three lines of text, the platform automatically shortens them using an ellipsis. The platform’s word limit for captions is 2200.

What and when you post should never be messed with

If you want to succeed on Instagram, you need to figure out the secret to attracting, engaging, and converting followers, which means you need to be regular with your posts.
But is it appropriate to maintain a schedule of daily updates? Actually, no, since you shouldn’t update your Instagram every single day.

Make your Instagram profile more “saveable” by adding more content to it

Instagram has undergone numerous changes that should make the platform even more intuitive. You may have noticed that now, likes are invisible on your Instagram photos, and comments or saves have become more significant than ever. This is because of the way Instagram’s algorithms function in 2020. Keeping in mind Instagram’s latest update, you should aim to make stories that encourage your target audience to click the “Save” button, since this will increase engagement.