How to Use the Top 19 Instagram Metrics for Your 2023 Marketing Campaign

After TikTok, Instagram has become one of the most widely used social media sites today. That won’t be changing anytime soon.

At least, that’s what some would have you believe after perusing this network, where everyone seems to be enjoying a life of luxury and posting lavish photos of themselves on their profiles.

Reasons for monitoring Instagram statistics

Improving your brand’s visibility on Instagram requires constant monitoring of growth data.

Instagram analytics allow you to monitor your Instagram numbers, which can provide helpful information for developing your social media strategy.

Evaluate how well you’re doing

Instagram makes it simple to monitor user activity and gauge the success of your updates. Good signs include a lot of interaction, a larger audience reach, and plenty of responses. In other words, you should keep going in the same direction.

Learn who you’re talking to.
If things don’t go as you’d hoped, research your target market thoroughly. What exactly are they trying to find? Which desires do they make clear? How can you best meet their needs, after all?

Using an external analytics platform, you may monitor Instagram stats to view demographic information.

This is how you determine when and where your target demographic is most likely to be online.

Focus your efforts

By analysing Instagram data and looking at your most popular posts, you may learn what your audience is most interested in seeing from you.

Because of this, you’ll be able to fine-tune your social media approach and put more emphasis on the components about which you have the most confidence.

Create interesting content based on what you already know about your business to boost recognition, interest, and ultimately, sales.

Find patterns

Keeping an eye on Instagram stats is a great way to gain insight into and keep up with the newest developments in your field.

In order to reach a larger audience, you need to be abreast of current trends and reflect them in your writing.

Decide things based on data.
You should be inspired to modify your social media approach in light of the facts offered by your Instagram numbers.

In this approach, you may put more of your content’s focus on the sorts of articles that have been shown to be very successful.

Your brand’s Instagram presence will flourish, and you’ll see a rise in return on investment as a result.

Create stats from social media

You may quickly and simply create a social media report for a specified time period with the help of thoroughly studied Instagram stats.

You may easily keep track of your monthly or quarterly progress by adding relevant data to an Excel spreadsheet.

You may further optimise your plan to boost performance and metric values based on the information in your social media report.

The Most Essential Instagram Metrics

Percentage of Followers Who Interact

This is one of the most effective Instagram analytics, and it’s something every company should be keeping an eye on.

Instagram’s engagement rate is a better indicator of how many of your followers are actually interested in what you have to say than the raw quantity of likes and comments you’ve received.

For the same reason that the reach metre is more useful than simply the reach number, the engagement rate is a better Instagram metric to assess than just the raw engagement number.

Percentage of Audiences Engaged

Since the Instagram indicator of engagement rate by reach is only accessible to owned accounts, social media managers often report engagement by the number of followers an account has.

It’s easy to see why the percentage of a brand’s followers who are actively posting content is the most commonly cited Instagram indicator when discussing engagement.


In Instagram parlance, “impressions” refer to the total number of times a post has been viewed. This implies that views from the same user many times are also counted as impressions.

Hashtags that are currently popular are a terrific approach to boost your exposure and engagement. That’s because using the right hashtags might boost your profile’s discoverability in related search results.

Gaining more adherents

Gaining more followers is a vanity statistic that should not be your primary focus when developing a marketing plan.

Naturally, it is every company’s hope that its target market takes an interest in the company’s name and offerings. However, quality should always be prioritised before quantity.

A large number of followers means little if they don’t interact with the brand’s postings.

popular articles

Since Instagram Reels are all the rage right now, you may find that this is excellent material for your account if you analyse how well each post does.

By examining your most popular articles, you may learn, for instance, that devoting more attention to Reels can improve interaction. If that’s the case,

Optimal posting time

First things first: you need to know when your target demographics are online so that you may reach them with your communications.

Hashtags for sponsored content
I included hashtags here since they tend to come up in conversations about Instagram and I feel they merit more attention than they get.

In conclusion

Using Instagram stats to inform the development of, or tweaks to, your marketing plan is a boon that will help you better reach your target audience.

To expand your brand’s reach and customer base, analyse your statistics to see where you can make improvements.

With any luck, the following list of essential Instagram metrics can shed light on what information should form the backbone of your social media report.