Instagram Marketing: A Step-By-Step Guide

Your Instagram account serves as a virtual shop window for your company, but attracting the correct customers might be challenging. In order to gain real Instagram followers, promote your company, and invite new consumers to join your community, you need to grasp the ins and outs of Instagram advertising.

Instagram ads are becoming increasingly popular, so it’s crucial that you understand how to use them effectively for your brand’s purpose.

You should already be reaching out to the highly engaged audience that is on Instagram for your company. Instagram’s sophisticated targeting options allow you to expand your audience to include those who are already interested in your content but would never have seen your page otherwise.

First Steps in Instagram Advertising: Creating an Ad Page

First things first: set up a Facebook Business Page so you may promote your Instagram account there.

The next step is to convert your Instagram account to a business profile.

How to Advertise on Instagram,Look for Industry Examples

The moment for inquiry and innovation has come. Examining the Instagram ad strategies of your immediate rivals and industry leaders will help you ensure that your company is putting out material of the highest quality.

Let’s pretend you’re a popular line of cosmetics aimed at busy women. In that case, Glossier may be the market leader and your major competitor. So, let’s take a peek at their Instagram strategy.

Fascinatingly, Glossier is one company that uses the Facebook pixel to monitor which goods are most popular with followers who click on the bio link.

You may get a good sense of how to promote on Instagram and how much it will cost thanks to the Facebook Pixel, which allows them to track the success of their advertisements, grow their advertising audience, and generate more focused sales.

Rather of just showing a still picture of the final result, they opted for a video commercial since, with up to 60 seconds, they could demonstrate not just the range of colours available but also how to utilise the product.

Pick the Instagram Ad Format That Best Suits Your Needs

Which Instagram ad format you choose on will be heavily influenced by your campaign’s intended outcomes and the typical behaviour of your page’s followers.

Always keep in mind that your ad should feel natural on the platform you’re marketing on, so when using Instagram, for example, tailor your material to the kinds of videos and photographs that people on Instagram often upload. That way, when potential customers are browsing the web, they won’t feel weird about coming across your ad.

Look at the pictures here as an illustration. Rather of merely uploading a static image of your product against a white backdrop, show it in action! A model taken against a colourful backdrop can make your ad blend in with the content viewers expect to see in their Instagram feeds, making it more likely that they’ll click on it.

Tailor Your Instagram Ad

Let’s discuss the measures you should do next to fine-tune your ads for maximum effectiveness and return on investment.

To get going, head on over to Facebook’s Ad Manager. Here, you may utilise their straightforward UI to choose a specific marketing goal to pursue. Selection criteria include goals of increased knowledge, interest, and action.

Here, you should think about the campaign’s end aim as a whole and choose the right category.

Your first step in using the system will be to establish an Ad Account and tailor an Ad Set to your specific needs.

Some of the highlights in the Ad Sets area are as follows:

  • Select a pixel or event to measure conversions after deciding where you want to send visitors. In the absence of a pixel or event, you will be shown how to make one.
  • Create an offer that consumers can save and get reminders about to increase conversions.
  • Who you want to view your adverts is your target audience.
  • Get your adverts in front of the right people at the right times.
  • Establish a spending limit and a publication schedule for your advertising.

Try this out as an example:

Let’s say you have a budget of $400, and you want to target young Canadian women in order to increase website traffic.

Here, you’d use “Conversions” as your conversion to track how many times people clicked on your ads and went to your site.

When defining your “Audience,” you should select Canada as the country, the age range of 18–35, and women as the gender. To better establish your specialisation, you might also provide some other hobbies and practises.

If you wish to target your ads just at Instagram users, you may do so by switching the “Placements” setting from “Automatic Placements” to “Edit Placements.” From that point on, you may choose Instagram alone from Facebook’s platform menu. You may refine your search even further by choosing to view only feed, only stories, or both. Remember that the sort of placement you choose will depend on the structure of your advertisement.

Let’s pretend for a moment that, to promote our new offerings, we devised a carousel advertisement. For this purpose, we need to limit Instagram to just the “Feed” option.