The Debate On Instagram Stories vs. IGTV vs. Reels

Is Instagram Evolving Into a Video-On-Demand Platform? The IGTV vs. Reels vs. Stories argument has taken a turn for the worse.

Large social media platforms cannot bear the sight of one another developing, testing, and launching new ideas without instantly publishing their version of the tool, feed, or platform. As social media becomes increasingly video-centric, Instagram appears to have carved itself a sizable market share with IGTV, Stories, & Reels. However, what is the point of having three distinct video content formats on the same platform & how are they different?

IGTV vs Instagram Stories vs Instagram Reels

1. Instagram Television (IGTV)

Instagram’s YouTube is IGTV. It’s a space for individuals to share edited, high-quality videos in extended formats of up to ten minutes. You may access the app directly or via your Instagram account. One significant distinction between YouTube and IGTV is IGTV’s vertical orientation, which appears to be preferred by the selfie culture. Another critical difference is that verified profiles on YouTube could take up to 12 hours to submit, but uploading a video to Instagram’s IGTV is significantly faster.

Advertising on IGTV

While IGTV is not a direct rival to YouTube, it is a somewhat capable video platform on its own. If you can generate content that is appealing to your audience, keep it brief and add links that promote your marketing goals. Additionally, with a plethora of excellent video production tools available for download, it’s easier than ever to create professional-looking IGTV videos. On top of that, you could also buy IGTV likes to increase the opportunity to gain newer audiences. Additionally, you may reuse IGTV content and post it on Instagram Stories & other platforms. 

2. Stories on Instagram

Instagram Stories are short-lived posts that can be images or short videos accompanied by text or other special effects. Any of these ring a bell? That is correct! Snapchat. Instagram Stories is the social media platform’s reaction to Snapchat. Hashtags, polls, and countdowns all contribute to the dynamic and triumphant nature of IG Stories as a video marketing and engagement tool.

Marketing using Instagram Stories

With the slightest bit of originality, stories make it simple to interest your audience. You have 15 seconds to capture people’s attention. Add a fun poll or a memorable hashtag, and you’ve created brand awareness & an engaged following! Still on the fence about whether or not to use Instagram Stories in your marketing strategy? Consider the following list of advantages and disadvantages of Instagram Stories for the business.

3. Reels

If you’re familiar with the trend of emulating Snapchat & YouTube, you could predict that the next platform to mimic is TikTok! Instagram Reels is a 15-second video stream where users may make people laugh, demonstrate a talent, or advertise their business. While Reels is a relatively new social media platform for video marketing, it hasn’t created the same splash as TikTok; in fact, most Reels videos are essentially TikTok reposts.

On IG Reels, marketing

While Reels is unlikely to attain the same level of success as TikTok, it does provide an excellent marketing opportunity. Reels enables users to produce content that showcases a product rapidly, takes viewers behind the scenes of your business culture, or displays the value gained by your consumers and clients. They’re effortless to produce directly on the platform, or you can utilize video production applications to create something unique! You may create exciting content and buy reels views for Instagram that expose your business to the right audience! Do you want further information about Instagram Reels? 


When it pertains to IGTV vs. Reels vs. Stories, every platform provides something unique, and you should evaluate your audience and personal taste. According to the 2020 Social Media Marketing Report, 38% of marketers use Instagram Stories, compared to 26% who use IGTV. While Reels is too young to be included in the 2019 report, we do know that Instagram’s existing reach will almost certainly propel.

4 Simple Ways To Boost Your Instagram Engagement

Are you looking for ways to boost Instagram engagement? All you need are these four-pointers. For the time being, marketers’ favorite social media platform is Instagram. It’s easy to see why, given that it’s used by 13% of the world’s population, with 80% of the following companies. Savvy marketers are looking for strategies to boost Instagram engagement despite certain hurdles. That’s why we’ve compiled this list of 4 recommendations to help you keep your sponsored and organic marketing initiatives on track, as well as protect your Instagram marketing strategies today and in the future. Let’s get started.

4 Ways To Boost Your Instagram Engagement

1. Post regularly.

To attract followers & increase engagement rates, but how busy should they be? Knowing when to post is also essential, especially dealing with the algorithmic timeline on the platform. You could use the Insights function of the Instagram Business account or Creator account to discover your followers’ Instagram behaviors. It allows you to determine when the followers are most active & plan your updates accordingly, ensuring that your posts remain at the top of the feeds.

2. Turn on Instagram Reels.

When it comes to videos, have you taken advantage of Instagram Reels? This feature has been around since last year & has gained a lot of traction on Instagram. The software allows you to experiment with creative tools & add effects and music to your video to become an Instagram superstar. Allow yourself to be inventive with Instagram reels and buy Instagram reels likes to increase engagement and demonstrate your brand’s genuineness. You could, for example, open the curtains & display what goes on behind the scenes in a fun way. Instagram Reels may be a terrific place to showcase your company, from short tutorials to introducing your employees to teaser product videos. 

3. Look at all of the different video formats available on Instagram.

Although a picture is worth a thousand words, a video clip is worth 1.8 million. At the same time, Instagram understands this and provides various video solutions for marketers to use. Make the most of each video format, from Instagram Stories, which may combine videos & stills into a single ad, to standalone 60-second films, perfect for long-form stories. Consider using Instagram stories’ live video options for a Question & Answer or big reveals about new items and services. Alternatively, utilize a pre-recorded ad to give your fans real, behind-the-scenes stories to boost Instagram engagement. Don’t forget about IGTV as well. Although some specialists have declared the feature to be extinct, this may be a premature conclusion. Instagram intended for IGTV to be a place where users could find original lengthy video content. However, adoption has been slow, with 72 percent of brands stating no plans to generate IGTV video.

On the other hand, it creates an opportunity for astute marketers. If you run a startup business, create attractive videos and buy IGTV views to reach a large audience. They’ll also be working in a one-of-a-kind, mobile-friendly structure ideal for long-form content like featurettes & interviews.

4. Promote your Instagram account on other social media platforms.

Make as many people aware of your Instagram account as possible. Announce on Facebook, for example, promoting your Instagram account with a hyperlink to your Instagram account.


Think of your Instagram profile as a business that is constantly growing & evolving while creating deeper connections with its fans. You may maximize the potential of your Instagram channel by following these four suggestions for best practices on Instagram in 2021. You can enhance Instagram engagement & keep those likes, comments, and shares flowing no matter how the platform evolves.

10 Robust Instagram Marketing Ideas to Help Your Business Gain a Competitive Edge

Instagram has a monthly active user base of over a billion, a highly active fan base, and less competition. Instagram is the best location for businesses today since it enables firms to promote and market their high quality products to an engaged and focused audience without resorting to paid advertising. Since January 2018, Instagram’s API has been updated to allow users to publish videos and images to their Business Social media Profiles via any viable third-party platform. This makes it fairly simple and seamless for businesses to exploit the platform’s power and diversity. Additionally, this incredible platform features a slew of influencers with a sizable follower base.

Bear in mind that with the right plan, you, too, may one day become a massively important brand. You must commit to publishing high-quality, exclusive content in order to maintain contact with your current followers while also attracting new ones. However, it can be difficult to determine which types of content would be most effective at increasing engagement and keeping your audience interested. Also, you can buy Instagram likes monthly for your posts to boost engagement and put your content in front of the target audience.

Let’s take a look at some effective techniques for growing your brand on Instagram.

Switch to Instagram for Your Business Profile as Soon as Possible

According to Neil Patel, prior to developing an efficient marketing strategy for your business, you should confirm that you have switched to an Instagram Business Account. Converting your personal account to a corporate account is simple and painless. To get started, simply navigate to the settings and push or click on “Switch to Business Profile.” In this context, it’s critical to recognise the numerous benefits of a corporate profile.

For example, followers might easily tap on the contact link to contact you directly from your Instagram profile, exactly like they would on your website.Additionally, your company profile on Instagram will enable you to create and publish Instagram adverts independently of Facebook’s advertising tools. You may have simple access to specialist Instagram analytics tools dubbed Instagram Insights that provide important facts about the total reach and views of all your posts.

Once you’ve discovered the free bonuses connected with a Business social media account, all you have to do is use them to track metrics and gain a better understanding of your target demographic.

Take a Novel Approach

Your focus should be on the one-of-a-kind solution you provide rather than on the individual things you sell. You must probably add value to your clientele while maintaining a professional appearance. Always keep in mind that visual material is your most valuable and critical asset on Instagram. If you run a service-based firm, you must place a premium on showcasing the process of providing the service. Demonstrate your company’s culture, give some helpful hints and how-tos, and inform the public about your mission and vision. Utilize Instagram to its full potential by publishing high-resolution images, one-minute movies, or even short videos.

You can gain Instagram auto likes with the assistance of reputable digital marketing businesses.

Select Instagram Stories.

Instagram Stories are characterised by their slideshow format. Your post would be valid for 24 hrs only and would automatically expire after that time period. Stories was developed in direct competition with Snapchat Stories. The following are some of the advantages of using Stories for brands and businesses.

  • Stories are strategically placed beneath the Instagram logo and directly above followers’ timelines.
  • Best for capturing content from behind-the-scenes.
  • Excellent for experimenting with a variety of multimedia kinds, including images, video clip, live video, reversed video, and Boomerang.
  • Using Stories to successfully tag other accounts, such as @instagram, is ideal for influencers and collaboration.
  • The inclusion of fun features like facial filters, stickers, and text enables you to customise photos on-the-go.

Bear in mind that all films and images you upload will play in the order in which they were added. Additionally, from March 2017, Instagram Stories adverts were available to all brands and enterprises worldwide. You can make the most of your Stories by efficiently reaching new audiences and include call-to-actions in your collages, which can be extremely valuable for promotional purposes.

Identify, track, and even engage with all of your ideal customers

Identifying your ideal demographic or customers on Instagram is not difficult. You must analyse the finances of businesses that appear to be quite similar to yours. You may fairly believe that these profiles follow other firms in your industry, they are likely interested in the service and products. For instance, if you are a fitness instructor, you may like to follow individuals who are fans of certain well-known personal trainers. If you manage a marketing agency, it’s a good thing to hire certain well-known marketing firms.

Utilize Several Free Instagram Tools

Instagram business accounts are comparable to those on Facebook. You may check information like engagement rates, impressions, and more with Instagram Insights.

You might easily obtain a statistical makeup of the followers, which could contain vital information such as their gender, ages, most engaged hours, and location, among other things.

Insights are not simply aggregated data; they provide specific information on your posts and provide the engagement rates you’ve received over a specified time period, as well as information about your top posts. Instagram’s free features are simply priceless because they can be used to determine how consumers connect and interact with all of your content.

Once you understand this, you may edit your posts to increase engagement. You might employ product teasers, which are designed to attract the viewer’s interest.


You must continually evaluate your accomplishments.Consider developing your Instagram marketing plan in light of the results of that analysis. Remember that you may utilise effective tools to not only schedule your efforts in advance, but also to track their progress utilising vital social media analytics. You must regularly track interaction, following count, and clicks in order to optimise and improve your marketing strategy. Your Instagram Business profile will produce outstanding results based on your commitment, effort, and hard work. You should remember to regularly follow the aforementioned suggestions, and you will quickly have the ability to push ahead of the competition.

7 Effective Story Ideas That Help to Win Instagram Engagement

Instagram stories are also a better way to do marketing. It helps you boost brand recognition and their not permanent nature to inquire with different marketing strategies for free.

Instagram stories are also more popular than ever. Over 70% of users watch stories daily, and mobile video consumption is increasing year by year. It means that if you are not already creating Instagram Stories, you should be.

In this article, I’ve compiled a list of Instagram stories proven to increase followers so you can stop posting and researching. 

1. Ask questions

If you’re looking for buyer insight about a product or service marketing, directly asking questions to your audience is fairly viable on Instagram Story idea. Adding an answer through stickers which helps to increase stories where your viewers can suggest their replies.

When you are short on plans for your future Instagram story, preparing the questions is an excellent way of choosing what content to publish next. To drive engagement and provide people what they want is a win-win strategy. 

2. Market Your Product

Promoting your brand or business through an Instagram story is a popular way to make hype and improve brand recognition. It allows you to advertise to your followers without making any advertisement strategies. 

Using product stickers which helps to identify your audience through a purchase page. If you buy views for Instagram stories, you will get more reach among the audience. Plus, it’s important to note that using product stickers is only available to establish businesses on Instagram. Alternatively, you have more than 10K followers in your account, and you can add your product link by using the “swipe up” feature. 

3. Post Inspirational quotes 

Posting motivational quotes which are related to your product are short, clear, and shareable most importantly. Inspirational, motivational, engaging, funny, inspiring, relevant to your business, or anything else. Search the web for a quote that catches your fancy and adorable. Make sure it fits your brand, copy and paste it into your Instagram story.

If you want something eye-catching, you have to use quote templates to use for your next story. It helps to reach out to your product and create more engagement. 

4. Share your Current Location

You can find more Instagram stickers when you use your stories. Instagram stories will be added to the surrounding viewer’s feeds, bringing in new viewers you wouldn’t otherwise get. Basically, any time you think it’s proper to share your location. Fingers joined you move in some audience from the Instagram feed.

5. Tease an Imminent Release

Inspire your followers by providing a sneak peek at a future product launch. Not only this, it will help produce hype before your release, but creating curiosity among the people’s early access to it. Hereby, you will get more impressions about your upcoming products. If you need more impressions, you can buy Instagram impressions for your post and make your video to reach thousands of new people. 

6. Countdowns 

Everyone prefers a countdown of a product launch, a product sale, a special day, New Year’s Eve like Black Friday or Christmas, and more. You can use a countdown sticker on your Instagram story videos to immediately dial up your audience’s expectation—tick tock.

7. Host a contest

Creating a contest is a fabulous way to stimulate engagement. Ask your followers to each comment on your Instagram story, publish their own story, add a hashtag to your account, or like your most modern post. 

Make sure that you keep an eye on your notifications and choose a winner within 24 hours. If you can’t check up the notifications, you can use apps out there to choose a winner for you. You can record your screen when using these apps that define the winner and receive the video as a story.