An Ultimate Guide: How Often To Post On TikTok?

March 22, 2023 by No Comments

Gaining maximum exposure for your posts on TikTok is significantly more sophisticated than simply producing high-quality content, which is a common misconception.

The time of day you upload your latest video can have an impact that far exceeds that of the video’s actual content. In this article, we’ll discuss the logic behind the existence of a “best time” on TikTok and help you determine when that time is.

How come there’s a best time?

They, like all other social media sites, are used all over the world by various communities for various purposes. Due to the fact that people in different parts of the world experience different times of day, it is important to schedule your content updates to coincide with the hours in which the majority of your readers will be online. Before you publish anything, you should do some serious soul-searching to figure out exactly who it is you want to connect with.


Where do you anticipate finding your ideal clientele? You’ll be wasting your time if you try to reach people in the United Kingdom from the United States by posting at 4 a.m. their time.

Categorization of the Market

At what age do you see your ideal customer? They may not be the best target audience if you think they’ll be at or on the way to school at 9 a.m. local time on a Monday if they’re between the ages of 11 and 16.

Similarly, if your target audience consists of people aged 18 to 25, they may be in school or at work, so you should try to post during their lunch breaks or, failing that, when they are winding down for the day. You can save yourself a lot of frustration later on if you take these things into account before you post.

Who Is Currently Reading Your Articles?

Converting your free TikTok account to a paid pro one is simple if you want to reach a certain demographic or find out more about your audience’s demographics. This provides you with access to in-depth analytics that can reveal the demographics of your audience and whether or not your material is successfully reaching them.

To find out where your followers are located, head to the “Analytics” section via the drop-down menu. This section will provide you with data on how many people in which countries have seen your material. It’s probably related to the time of day you’re posting if it’s not going where you want it to.

When exactly do you put up your updates?

Consistency is the key to success in all aspects of life, including TikTok, where you want to be publishing at the same time every day to maximize audience growth. Once you know where your target demographic is situated, you can determine when they are likely to be online.

Time of Day for TikTok Videos

The United States has one of the largest user bases, therefore focusing on when they are online is a good idea.

Most marketers and other internet sites indicate that the peak times for app use are right after people wake up (between 6 and 7 in the morning), again around 10 in the morning, and finally at 7 in the evening. You need to remember that these shift depending on the day of the week, as most individuals don’t wake up between 6 and 7 am on the weekend.

If you and your target audience aren’t in the same time zone, you’ll need to figure out when it is that they are likely to be online and engaged. Why not invest in a post schedular if you can’t afford to post often while your target audience is online? You won’t need to sacrifice sleep in order to keep your audience engaged, as you won’t have to wake up in the wee hours to post.

Is There Anything Else I Can Do To Promote My TikTok Channel?

While audience activity and time zone differences do play a factor in how far your information travels, there are still steps you can do to increase its impact.

Get into the habit of using hashtags

While it may seem simple, not using the proper hashtags will prevent your material from being seen by the individuals you hope to reach. Check out the hashtags being used by people in your target audience by following users who are representative of them.

Create More Insane Material

We’re aware that you’re currently doing this, but after you’ve nailed down your time zones, you’ll have even more time to produce additional material. Produce well planned and edited content that you can publish at optimal times.

Take part in competitions; they’re a great way to gain exposure and keep things lighthearted. Providing it’s of excellent quality, the more frequently you submit fresh content, the more followers you’ll gain.

Concluding Remarks

Even while expanding your TikTok audience doesn’t have to be hard, there are a few subtleties to keep in mind if you want to see significant growth.

Even if finding your sweet spot requires some trial and error, you may avoid guesswork and make educated selections based on real-time data if you subscribe to a pro account. Once you know when your target demographic is online and in what time zone, you can get back to doing what you love: making content.